Platform Activity
Cross-platform signal momentum — last 14 days- TikTok
- Amazon
- YouTube
Portfolio Signal Heat Map
Portfolio Intelligence
Dove at score 64 is the closest to a breakout in this portfolio — it needs to stabilise its overall signal to cross into Peak. The brand that activates creator commerce first in the next 90 days will own the category narrative.
Source: Cross-platform signal momentum — 14-day rolling window
Ben & Jerry's at 73/100 search visibility is the clearest mainstream crossover signal in this portfolio. Ben & Jerry's has crossed from social-first to mainstream recognition — the activation playbook shifts from organic creator seeding to PR, editorial, and above-the-line.
Source: Search visibility across ChatGPT, Gemini, and Perplexity — 30-day rolling window
Ben & Jerry's is at Peak — brief your team this week before the window narrows. 3 brands are in the Building stage with open activation windows.
Source: Lifecycle stage model — TikTok, Reddit, Google, Amazon signals
Portfolio Brands(5 of 5)
What's in the Portfolio Brief
The data above shows you the signal. The brief tells you what to do with it.
A specific, time-bound action for every tracked brand. Not a recommendation. A decision.
What the current stage means for budget, content, and channel allocation.
Which brands in your portfolio are closest to breakout — and which competitors are moving faster.