Brand Play: Revive the absurdist humour brand identity — Old Spice's weird marketing is a competitive moat that's being underutilised.
This Week’s Play: Focus on Amazon by expanding to adjacent ASINs, as your current BSR is #46 and 22,400 units were sold last month. Waiting 30 days means losing market share to competitors who will fill these adjacent product gaps.
Amazon Commerce Signal
1h agoWhy Old Spice Is Trending
Old Spice is experiencing a multi-platform resurgence driven by nostalgia and new content creation. On TikTok, creators are referencing classic 'The Man Your Man Could Smell Like' ads, often with humorous or ironic takes, while Reddit communities like r/nostalgia or r/commercials...
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Strategic Recommendations
(4 actions)Re-engage Iconic Campaigns
Launch a TikTok campaign inviting creators to duet or reimagine classic Old Spice commercials, leveraging the brand's 70/100 organic TikTok score. This taps into the existing nostalgic buzz and encourages user-generated content that can quickly scale on the platform.
Amplify Reddit Discussions
Identify key threads and sentiment within Reddit communities (60/100 score) discussing Old Spice and use these insights to inform social content themes. This allows the brand to authentically engage with existing conversations and reinforce positive perceptions where the audience is already active.
Optimize TikTok Shop Presence
Given the 62/100 TikTok Shop Commerce Score, invest in optimizing product listings, running targeted promotions, and collaborating with TikTok creators for live shopping events. This capitalizes on the direct commerce potential of the platform while brand momentum is trending.
Leverage Amazon Dominance
Highlight Old Spice's strong Amazon performance (22,400 units, BSR #46) in marketing materials and cross-platform promotions, especially on platforms like Google (58/100 search spike). This reinforces brand credibility and converts search interest into proven purchase intent.