Brand Play: Urban Decay's strong Amazon presence (79) and significant 7-day growth (+45.0%) indicate an opportunity to leverage e-commerce success into broader social engagement, especially given its low Instagram score (30) and early lifecycle stage.
This Week’s Play: Immediately expand your Amazon advertising to adjacent ASINs and bid on competitor keywords, given your BSR improved by 120 ranks this week. Waiting 30 days risks losing market share to competitors who will capitalize on your momentum and capture new customers.
30-Day Score History
Category avg: 32/100 across 115 brands
Pro report — upgrade to access
Intelligence Hub reports are available on any paid plan.
Amazon Commerce Signal
8h agoThis is a category in a critical 'building' phase, with Urban Decay showing rising social momentum. The brand has a strong **TikTok (72/100)** signal driven by US creators, but a complete absence on **Reddit (0/100)** and **Google/YouTube (0/100)**, alongside a **TikTok Shop Commerce Score of 0/100**. Brands that move decisively to convert social engagement into direct commerce and expand platform presence will dominate this quarter; those that wait will cede significant market share.
Why Urban Decay Is Trending
What's Driving It TikTok (72/100) is the primary driver, with creator content centered on urbandecay (20.4M plays) and settingspray (1.4M plays) — showcasing product performance and makeup tutorials. The content highlights the brand's bold colors and long-lasting formulas through...
Signal Radar
Score Breakdown
Compare Brands
Strategic Recommendations
(4 actions)Launch TikTok Shop Now
With a **TikTok Shop Commerce Score of 0/100** despite a strong **TikTok (72/100)** social signal, Urban Decay is leaving significant revenue on the table.
Establish a brand-owned TikTok Shop immediately to capture the **TikTok (72/100)** momentum and convert social engagement into direct sales. Waiting will allow competitors to establish first-mover advantage in this high-potential commerce channel.
Seed Reddit Communities
The **Reddit (0/100)** score indicates a complete absence, presenting a low-cost, high-trust channel for early community building before it becomes saturated.
Engage 5-10 authentic makeup enthusiasts on relevant subreddits like r/MakeupAddiction or r/BeautyGuruChatter to organically introduce products and discussions. This will build community trust and a presence where the brand currently has **Reddit (0/100)**.
Expand Creator Geography
The US accounts for **80% of creators**, indicating a concentrated opportunity to diversify and capture new audiences in other high-potential regions.
Identify and brief 5-7 micro-creators in the UK (GB 13%) and UAE (AE 3%) to create localized content using **#urbandecay** and **#settingspray**. This will expand brand reach beyond the dominant US market and tap into growing international interest.
Develop Google/YouTube Strategy
A **Google/YouTube (0/100)** score despite significant search volume means the brand is invisible where consumers are actively looking for information and purchase intent.
Commission 3-5 long-form YouTube tutorials and product reviews featuring key products, leveraging the **#makeuptutorial** hashtag, and invest in targeted Google Search Ads for high-intent keywords. This addresses the **Google/YouTube (0/100)** gap and captures existing search volume of **32,317/month**.
Action Plan
Sign in to see the full analysis
Free account — signals, scores & insights unlocked